ACTION! That’s what live experiences are all about, right? Otherwise, we’d be content to have our intended audiences read great copy and watch moving video – maybe with friends and family, most likely alone.
There is something about coming together face-to-face and shoulder-to-shoulder that encourages us to act. Hell, the very fact that people show up when invited means that they’ve acted, they are in motion, propelled forward in some way.
The real challenge is compelling them to continue to act during and after an event. From figuring out the pace that is best suited for the desired impact to ensuring that the balance between information and celebration is on target, production value must be high in order to maintain momentum. That means leadership is coached and ready, internal resources (human and physical) are utilized in the best possible ways and logistical Is and Ts have been dotted and crossed.
Your audience is programmed to receive, if you will. You just need to figure out what you want them to do once they get there.
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